Ad Formats

High-Performing Ad Formats
for Every Growth Strategy.

Explore Verity Ads' complete portfolio of ad formats. Find the right format for your campaign goals, audience, and device mix — with detailed specs and integration guides for advertisers and publishers.

Format 01

Popunder Ads

Popunder ads open a new browser window or tab behind the user's current session. When the user closes or minimizes their current window, the ad is revealed — ensuring 100% viewability without immediate interruption.

One of the highest-volume and highest-revenue formats available on the Verity Ads network. Consistently delivers strong eCPMs for publishers and broad reach for advertisers.

For Advertisers

  • Massive reach at competitive CPM rates
  • Full landing-page creative freedom
  • Strong for direct-response and lead gen
  • Works with standard tracking URLs
  • Broad geographic availability

For Publishers

  • Among the highest-paying formats
  • Low implementation complexity
  • Works on all major traffic types
  • Frequency controls protect user experience
  • One ad per session by default

Best Use Cases

eCommerce Lead Generation Mobile Apps VPN & Utilities Entertainment Sweepstakes
Devices
Desktop + Mobile
Pricing
CPM / CPC
Creative
Landing Page URL
User's Current Page
POPUNDER Your Ad — Opens Behind
Opens behind the active window — revealed when user navigates away
Format 02

Social Bar / Interactive Widgets

Social Bar ads mimic the appearance of social media notifications and interactive widgets. They create a sense of familiarity and urgency that drives significantly higher click-through rates than traditional display formats.

Particularly effective on mobile devices and entertainment/news sites where users are accustomed to social interaction patterns.

For Advertisers

  • CTR significantly above standard display
  • Interactive and animated creatives
  • Strong mobile performance
  • Brand awareness + direct response
  • Multiple creative skin options

For Publishers

  • High eCPM from competitive bidding
  • Non-intrusive widget placement
  • Excellent on entertainment & news
  • Mobile-first optimization
  • Easy single-line code integration

Best Use Cases

Entertainment Gaming Dating Apps Mobile Apps Streaming
Devices
Mobile-First (+ Desktop)
Pricing
CPM / CPC
Creative
Image + Text + URL
Publisher Content Area
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Social Bar — blends with site UI
Format 03

In-Page Push Ads

In-Page Push delivers push notification-style ads directly within the webpage — no browser permission or opt-in required. This makes it one of the most universally accessible formats, including iOS Safari users who are excluded from classic push.

For Advertisers

  • 100% of audience reachable — no opt-in
  • Works on iOS Safari (unique advantage)
  • Familiar push notification appearance
  • Strong CTR across verticals
  • Suitable for time-sensitive offers

For Publishers

  • No user opt-in friction required
  • Monetizes 100% of page visitors
  • Desktop and mobile-ready
  • High eCPM from performance advertisers
  • Simple one-line code placement

Best Use Cases

Finance & Fintech E-Commerce Subscriptions Lead Gen Mobile Apps
Devices
All — incl. iOS
Pricing
CPM / CPC
Creative
Icon + Image + Title + Text
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In-Page Push · Verity Ads
No opt-in required — reaches 100% of visitors including iOS
Format 04

Classic Push Notifications

Classic Push Notifications are browser-level alerts sent to users who have actively opted in to receive them. Because subscribers have shown intent, these audiences are among the most engaged available — even when they're not actively browsing your site.

For Advertisers

  • Reach opted-in, high-intent audiences
  • Retargeting and re-engagement campaigns
  • Strong conversion rates vs. display
  • Works outside of active browsing session
  • Frequency and time scheduling controls

For Publishers

  • Build a long-term subscriber asset
  • Earn from subscribers even offline
  • Low impact on site performance
  • Premium CPM rates for opted-in traffic
  • One-time setup, ongoing revenue

Best Use Cases

Retargeting Re-Engagement News & Updates E-Commerce Subscriptions
Devices
Desktop + Android
Pricing
CPC / CPM
Creative
Icon + Image + Title + Text
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Open
Dismiss
Browser push notification — appears system-wide
Format 05

Display Banner Ads

Display banners are the foundational format of digital advertising. Verity Ads offers standard IAB sizes served across premium publisher placements with high viewability rates and brand-safe delivery across all content environments.

For Advertisers

  • Broad brand awareness at scale
  • Rich media and animated creatives supported
  • Contextual and demographic targeting
  • Premium brand-safe inventory
  • Compatible with existing creative assets

For Publishers

  • Familiar, trusted format for users
  • Works with most site layouts
  • Multiple size options for max fill
  • Supports HTML5 and static creatives
  • Easy header bidding integration

Supported Sizes

728×90 Leaderboard 300×250 Rectangle 160×600 Skyscraper 320×50 Mobile Banner 300×600 Half Page
728×90 — Leaderboard
300×250
Rectangle
160×600
Sky
Format 06

Native Ads

Native ads are designed to match the look, feel, and function of the content around them. They appear as editorial recommendations, sponsored articles, or discovery widgets — blending naturally into the user's browsing experience.

For Advertisers

  • Lower ad blindness vs. display
  • Higher trust and engagement rates
  • Content-matched contextual targeting
  • Strong for content marketing and downloads
  • Works well alongside editorial content

For Publishers

  • Matches your site's visual design
  • User-friendly — minimal UX disruption
  • Excellent for content-heavy sites
  • High user acceptance rates
  • Premium CPM from engaged inventory

Best Use Cases

Content Sites Article Download SaaS Awareness Brand Building News Sites
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Native ad — matches editorial content style
Format 07

Video Ads

Video advertising delivers the highest impact storytelling in digital advertising. Verity Ads supports pre-roll, mid-roll, and outstream video placements across premium publisher inventory, delivering strong brand recall and high completion rates.

For Advertisers

  • Highest brand impact format
  • Strong completion rates on quality inventory
  • Pre-roll, mid-roll, and outstream options
  • VAST/VPAID compatible
  • Premium CPM — monetizes engagement

For Publishers

  • Highest eCPM of all formats
  • Outstream works without video players
  • VAST-compatible integration
  • Strong for streaming and media sites
  • Premium advertiser demand

Video Types

Pre-Roll Mid-Roll Outstream VAST / VPAID Skippable
Pre-roll ad · 0:15
Skip in 5s →
Video pre-roll — highest CPM format
Format Comparison

Which Format Is Right for You?

Use this comparison to select the ad format that best matches your campaign goal, traffic type, or monetization strategy.

Ad Format Awareness Conversions Retargeting Monetization Mobile Traffic Desktop Traffic iOS Support
🖥️ Popunder Ads ●●● ●●● ●●○ ●●●
📲 Social Bar ●●○ ●●● ●●○ ●●● ✓✓
🔔 In-Page Push ●●○ ●●● ●●● ●●● ✓✓ (unique)
📣 Classic Push ●●○ ●●● ●●● ●●○ ✓✓
🖼️ Display Banners ●●● ●●○ ●●○ ●●○ ✓✓
📰 Native Ads ●●● ●●○ ●○○ ●●○
🎬 Video Ads ●●● ●●○ ●●● ●●● (highest)

●●● = Excellent  |  ●●○ = Good  |  ●○○ = Limited  |  ✓✓ = Best  |  ✓ = Supported  |  ✗ = Not supported

Ready to Use the Right Format?

Whether you're an advertiser looking to convert or a publisher ready to monetize — the right format makes all the difference.